Background and idea

Ashura as an event in all its aspects and angles, is growing globally as well as locally. Mourning ceremonies and Ashura congregations in their diversity and culture grow, these are passed on and preached in numerous methods and ways.

With this observation, the need arose for a platform that informs about both Ashura factually as an event and about the events the event brings with it in the Danish context here in Denmark. Not least, the need arises for the explanation of the culture and traditions associated with the congregations, nationally as well as internationally.


The team behind Ashura.dk aims for the website and the initiative to grow continuously, thereby becoming a lifestyle for Hussain's followers and supporters, as well as a continuous humanitarian and social effort for the rest of the year. rather than a limitation to the specific 10 nights of the event.


To achieve the above overall goals, we as initiators who are passionate about disseminating information about the Imam Hussain and Ashura tragedy aim to highlight objectivity and professionalism in, and the maintenance of, a professional and informative website. Next, the primary desire to bring all Shia Muslims together is linked to a platform that, independent of the mourning ceremony, creates a continuous sustained work of social and charity projects for the rest of the year.

Purpose and target group

With a growing number of Ahlul Bayt´'s followers (Shia Muslims) in Denmark specifically and in the Nordic countries in general, it has become a necessity to inform about Ashura in Danish with Danish glasses. This void the initiators look forward to filling with this project and website .

The site targets several audiences and has to one of  the main purposes, to contribute knowledge and information.

Addresses the following target groups:

  • Danish Shia Muslims.

  • Muslims of other faiths (Sunni law schools).

  • non-Muslim citizens and fellow human beings

Has the following purposes in mind :

  1. Tools to get into the community:
    Based on the growing spread of the Ashura message and universal embrace, all information about the event can create the framework for an easier connection to Imam Hussain. The information about Ashura and its events will create a smooth transition to the Karbala atmosphere while you are still in Denmark.               

  2. Transforming love into action:
    The message of God, the prophets and the Imams, was shown supplemented by action to expand the usefulness of this message for the benefit of mankind. It is therefore necessary that every follower of Imam Hussain and every supporter of Hussain's principles and values, do their utmost in maintaining the generosity of time and resources in the help of one's fellow human beings. 
    Ashura.dk therefore keeps its visitors updated on humanitarian and social efforts and projects, in order to be able to interpret the love for Imam Hussain for action and general benefit.

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